I didn't think it would be possible to love any other kind of photography as much as I love photographing families, and particularly children. Because I do absolutely LOVE capturing children being their wonderful little selves! This has been my passion for over 10 years now, and I will never tire of the dimples, the baby curls, the belly laughs and the games of hide and seek!
So when I decided to explore other areas of photography and broaden my offering, it was more of a practical decision than a passionate one. I wanted to find opportunities for more mid-week working, reach a broader audience, and possibly tap into business budgets rather than personal, as I know times are tough for everyone right now!
But the truth is, I am loving personal branding photography just as much as my family work! I hadn't anticipated how good it would feel to be helping people to feel confident in the way that they present themselves to their audience. I am meeting amazing people and getting the opportunity to chat with them about their outlook and their approach. I am learning so much, both professionally and personally. Plus adults tend to run off less often so I have less chasing to do!
I recently had an initial personal branding session with Kat Luckock. Kat is founder of Share Impact and a business coach for Social Entrepreneurs. She has set up her own social enterprise in the past and uses her experience to help others to measure and communicate their social impact. I found it fascinating chatting to Kat about this field, and her vision of seeing a thriving social enterprise sector. I enjoyed the process of considering how we could best reflect her values and goals in her images. As I mentioned, this was an initial session, as Kat wanted to give more thought to exactly what she needed from her images, where she wanted to use them, and what she wanted to wear, so we will be meeting again in the Spring to get more images. This has shown me that the planning for a session like this is as crucial as the session itself, if not more so, and that each session will vary vastly for each individual. These sessions are not just about getting a couple of nice headshots, they are about helping your target audience get to know you, and begin to build a connection with you. I will offer support in the run up to my personal branding sessions. I will help you with everything from choosing the right kind of outfits, locations, and colours to best represent you and your brand, to considering any appropriate props to be included. But most importantly, I will help you to consider what you want to get out of the session, who you are hoping to reach and what you need the images to say about you.
So, in this session, we started off inside, at the place where Kat does much of her work (which happens to be her sisters house - what a good idea to borrow someone else's house while it is empty and get away from all of the demands and distractions of working in your own home!). It isn't easy to relax in front of the camera, I am very aware of that. So we took some time to get the know one another and, whilst we were chatting, we tried out different angles and 'poses' (I use this in the loosest sense of the word as I am not about posing people. My style will always be relaxed and informal). Kat quickly became more used to me snapping away while we chatted, and we captured some lovely shots of her 'at work'.
However, my favourite images from our session are from when we ventured outside. The environment and nature are very important to Kat, and so, of course, we wanted to reflect this in her branding images. We also wanted to show a more playful side to ensure that Kat's audience know she is approachable and friendly, and feel able to relate to her. So we had some fun playing in the leaves and generally messing around! Kat's personality really began to shine through at this point and I love the resulting images!
I am joining Kat again next week, at a social entrepreneurs retreat that she has organised, so that I can capture some images of her at work. I can't wait! I know I will be inspired by her vision all over again, and it will be a pleasure to meet the other social entrepreneurs there too!
If you are involved in Social Enterprise and would like to find out more about Kat and the support that she can offer you, visit https://shareimpact.org/ or search for Kat Luckock on facebook.
If you would like to arrange your own personal branding session then give me a call on 07900272912 and we can have a chat about your requirements.
Have a great week!